31:I[53470,["352","static/chunks/352-d4414e09e182b017.js","4166","static/chunks/4166-8ca60d5be3e3329a.js","6874","static/chunks/6874-98a7f8268e192452.js","5784","static/chunks/5784-415ddf12556d8261.js","4206","static/chunks/4206-c51f03633cb89a2a.js","3063","static/chunks/3063-7cbe9e548a8d185f.js","6164","static/chunks/6164-e17a771cf2d83f17.js","253","static/chunks/253-da62e547742b6bee.js","1215","static/chunks/1215-07120a8c77b23d78.js","5607","static/chunks/5607-9fccc14341fbf147.js","9164","static/chunks/9164-5de9886fbddf12ff.js","6252","static/chunks/6252-11d0c66f47fdb9a4.js","3204","static/chunks/3204-a13c2c86ea903612.js","3470","static/chunks/3470-895a517adcd16c6c.js","4573","static/chunks/4573-a6faeed8d69e6068.js","3357","static/chunks/app/(storefront)/(main)/categories/%5B...category%5D/page-3aa74961aeed1e0c.js"],"default"] 32:T5ec,

Heard of purple shampoo? Bet you haven’t tried it for your teeth. Here’s how it works:

Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. Applying purple onto your teeth will neutralise the yellow undertones and cancel them, revealing a perceptively brighter shade of white. Pretty cool right?

We found the perfect shade of deep violet purple, that neutralises yellow.

V34's combination of two water-soluble dyes allow for any shade of yellow to be cancelled for the brightest smile, without leaving behind any residue.

Teeth whitening

Purple toothpaste v34